Tuesday, 6 September 2011

Sept 9 - Plan (1)

PLAN:

I think the tests can apply to both ProfoundUI and enhancements in GG. Record results.

20 test users
each with their own circles of information buddies and connections

5 green screen users
5 genie users
5 who uses both genie and green screen
5 new users

Select opinion leader and non opinion leader
Select person at hub of other people
Select solitary users

Short term aim is to see if they can influence their peers ( who do not belong to this group of 20 people) to use/have a positive attitude towards the PUI/enhancements.
Ideally choose users who are in the hub of people.

For example Susan is a good person to recruit for testing/engagement because her social network at work is wider than say Jennifer. Susan's chances to pull users over to PUI might be higher probability.

So Susan and Jennifer will still be recruited for test purposes to put to the test this theory





Select users based on Opinion Leaders. This means users who have more media power within the employee clique. This means employees who other employees listen to or look for answers. Some one who leads the pack with followers.

Cash/Claim/Underwriting

Which users/testers were selected so far? which category they fall into?
Natasha falls in which category?
She is green screen user but was able to follow the screens quickly  for the cash screens.
Where is her circle of friends? how many people is she linked to like in the diagram  above.

aim is to see if opinion leader and non opinion leader made any difference in bringing people over to PUI.
aim is to see if people in the hub of users can bring more people over.

Must choose the testers/users carefully to see what aids in making end user acceptance a reality.

This test is necessary because in the past there were opinion leaders who spoke adversely towards Genie and   influenced people who did not even user genie before hence making user acceptance more difficult

By recruiting users being at the hub like Susan ( in diagram) , if it works we can possibly increase the numbers of user buy in. majority in numbers and the few stragglers can fall in with the majority.


if recommendations to use PUI by an opinion leader is being  done then this is an indicator o acceptance as well.

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Recordings will be taken from all now Sept 2011 and on wards of user reaction at different stages.

Testing, Initial launch, Continued use, Feedback from users, recommendations.







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